Hi, I'm Wouter Schreuders
I operate at the intersection of product discovery, design, and AI-accelerated development — prototyping with real APIs and live data to validate ideas quickly and reduce the gap between concept and working software. By the time something reaches engineering, core UX decisions are already informed by real data, key assumptions have been tested, and technical constraints have been surfaced.
20+ years of experience spanning Web3, fintech, and enterprise digital platforms. Founding team member and equity stakeholder at a leading NFT lending protocol, shaped from inception through institutional scale.
Deep fluency in DeFi primitives including lending, staking, token incentive systems, and governance. Proven track record leading design teams, engaging C-suite stakeholders, and building design systems from scratch.
NFTfi · 2026
Interactive D3.js data visualisation prototyping tool for product discovery — helping lenders assess offer landscapes across NFT collections.
NFTfi · 2021 – Present
Product and design leadership for the leading peer-to-peer NFT lending protocol. Brand evolution, data visualisation, staking and token interfaces.
Cerebral · 2025
Brand identity and website for an emerging Layer 1 blockchain. Built with Lovable.

Allan Gray Proprietary Limited · 2014 – 2021
Complete website redesign for one of South Africa's largest investment management firms. Led a team of 6 designers.

Allan Gray Proprietary Limited · 2016
Partnered with Brand Union on a comprehensive brand refresh — evolving the visual language, refreshing the logo, systematising typography across platforms, and repositioning the brand for a new era.

Coronation Fund Managers · 2018
Rapid design and build for a leading South African asset manager — combining SVG animation, custom audio integration, and Webflow under a tight deadline.
22seven Digital · 2011 – 2013
Early-stage fintech building South Africa's first personal finance aggregation platform.
Presented at EO Dubai (2026) on leveraging AI tools for D3 data visualisation and accelerated product development.
Delivered internal sessions at Allan Gray on effective presentation design and delivery for senior leadership audiences.