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Hi, I'm Wouter Schreuders
COLLAPSING THE GAP BETWEEN IDEA AND VALIDATED PRODUCT.
Approach
I prototype with real APIs and live data, so engineering picks up tools that have already met reality. At NFTfi I shipped a custom D3 bubble chart from concept to validated lender tool in five days. At Hound & Halo I built a consistent cast of 3D characters using a handful of prompt-engineering rules. The case studies below cover both.
Underneath: 20+ years across Web3, fintech, and enterprise. Founding team member and equity stakeholder at a leading NFT lending protocol. Deep DeFi fluency: lending, staking, token incentives, governance. A record of leading design teams, engaging C-suite stakeholders, and building design systems from scratch.
Work
NFTfi
NFTfi · 2021 – Present
Product and design leadership for the leading peer-to-peer NFT lending protocol. Brand evolution, data visualisation, staking and token interfaces.
Cerebral L1 Chain
Cerebral · 2025
Brand identity and website for an emerging Layer 1 blockchain. Built with Lovable.
Allan Gray
Allan Gray Proprietary Limited · 2014 – 2021
Complete website redesign for one of South Africa's largest investment management firms. Led a team of 6 designers.
Allan Gray Rebrand
Allan Gray Proprietary Limited · 2016
Partnered with Brand Union on a comprehensive brand refresh: evolving the visual language, refreshing the logo, systematising typography across platforms, and repositioning the brand for a new era.
Coronation Fund Managers
Coronation Fund Managers · 2018
Rapid design and build for a leading South African asset manager. SVG animation, custom audio integration, and Webflow under a tight deadline.
Vault22 (formerly 22seven)
22seven Digital · 2011 – 2013
Early-stage fintech building South Africa's first personal finance aggregation platform.
Case Studies
Why Designers Should Prototype With Real Data (and how AI makes it practical)
NFTfi · 2025
Interactive D3.js data visualisation prototyping tool for product discovery, helping lenders assess offer landscapes across NFT collections.
What Happens When Designers Can Build, Not Just Design
NFTfi · 2025
How AI-assisted prototyping compresses the product cycle. Validating ideas with real data before engineering gets involved, and what it means for teams.
Custom Data Visualisation for Designers Using AI and D3
NFTfi · 2025
A technical deep dive into building a bespoke D3.js bubble chart: why AI can't make visual judgments, and how design research makes bespoke visualisation practical.
D3 Was for Engineers. AI Changed That. Here's What I Learned (The Hard Way)
NFTfi / Cerebral · 2025
A practical guide to using D3.js with AI: what's possible, what breaks, and how to fix it. Lessons from ten D3 projects and hundreds of prompts.
Building a Consistent 3D Character Cast with AI
Hound & Halo · 2026
How I built a consistent cast of 3D characters using AI, and what I learned about prompt engineering along the way.
Speaking
AI & Rapid Prototyping
EO Dubai · 2026
On using AI to compress data-visualisation work from spec-and-wait cycles into days. The chart below was built for the audience using local data: UAE population by nationality, 1974 onward. Hit play to run it.
The build process is broken down in D3 Was for Engineers. AI Changed That.
Also
Executive Presentation Coaching: internal sessions at Allan Gray on presentation design and delivery for senior leadership audiences.
Get in touch
Currently available for senior product / design lead roles, founder-partner engagements, and contract work. Open to remote and relocation.
South Africa · SAST (UTC+2)