I designed and built this set of tables as a personal project. They are for sale in various boutique design shops across South Africa. I was also commissioned to provide 25 of these to the Alexander Theatre in Johannesburg.
I developed the Mocana brand as a fresher, cooler and more urban alternative to where the majority of yoga brands are positioned. A large sector of the yoga market are people who see yoga as a great way to exercise and relax, but don’t necessarily identify with the more spiritual aspect that seems to permeate the messaging of many yoga brands.
To make Mocana stand out as a premium brand, we decided on a minimalist approach to design, no florid Ohm signs, flowery patterns or earth tones, but rather clean crisp minimalist design which is still fun and light-hearted. All packing design, product design, photography & video work was done by me.
Another student project, in this design I use one continuous line which runs along the entire object.